Global trends show that alcohol consumption is declining. The youth of Britain, Australia, Iceland are drinking less, and even the stalwart drinking Russians are laying off the tipple. New Zealand is bucking this trend, both the younger demographic and older demographic are prone to hazardous drinking. Why is the global trend declining yet New Zealand falling […]
Category: Business
Your beer is bad and you should feel bad – dealing with unsavoury reviews
If you are an indy brewer, then you know how much sway that Untappd reviews have. It’s a superb way of getting feedback, especially if you do non-traditional, obscure or experimental brews. Though not everyone may not like your product, but it is a good way to gauge your product’s quality. However, sometimes people are […]
Big Beer and the illusion of choice
What’s so bad about big breweries? Do they not offer consumers a wide range of products, from premium brews to cheapswill? On paper, the consumer wins. So are complaints by independent brewers just much ado about nothing? After all, if the beer tastes good, why should the consumer care at all? Independent Brewers associations across […]
A Wallet, Some Snappage, and the Northern Lights
The wallet held a single dollar bill from USA, and in it’s photo compartment it had a five leaf clover that that I had discovered in Auckland Domain. There were no further contents, it was stationed in my desk drawer along other personal items, ranging from a little red address book from the University of […]
Steal Our Beer: The Art of Recipe Hacking
Do you want to steal our beer? No need for subterfuge, we publish all our recipes online. We believe that open recipes will only inspire growth and collaboration in the brewing community. Though the sharing of recipes is hardly a new thing, much of the modern collaboration process was shaped by the Open Source Software […]
Gypsy Brewing – the 411
What exactly is Gypsy Brewing? What is it not? Gypsy brewing refers to the ability of brewing in different places. This means finding partner breweries willing to get your beers made and packaged at their facility, letting you set up shop where it makes sense to you for a number of different reasons. These reasons […]
Processes…
This is a very short post – but an important part of our beer making – don’t cut corners and be happy! These tiny signs are posted at our partner brewery in Tahsis, BC!