Science shows that sessionable inebriation leads to creative thinking

Quickly, what do each of these 3 words have in common? butter, dragon, paper – ? melon, logged, proof -? cart, barrow, chair -? While you probably figured it was fly (butterfly, dragonfly, flypaper), water (watermelon, waterlogged, waterproof) and wheel (cartwheel, wheelbarrow, wheelchair), your ever so-slightly imbibed self probably answered correctly and quicker than your […]

Drink Less, Enjoy Life More – Everywhere but New Zealand.

Global trends show that alcohol consumption is declining. The youth of Britain, Australia, Iceland are drinking less, and even the stalwart drinking Russians are laying off the tipple. New Zealand is bucking this trend, both the younger demographic and older demographic are prone to hazardous drinking. Why is the global trend declining yet New Zealand falling […]

Stories behind the sips

Let’s face it, the best ideas had are usually in the shower or after a sip. Unfortunately, showers aren’t terrible portable – and people aren’t always comfortable sharing ideas in the shower. That’s why beer is hands down the best idea generator! When we first started planning what Outlier Cartel would be, we went down to our favourite […]

A creative process

When Carlos and Alvin (who may or may not exist, but we are not telling) and myself got together to create our beer for the Great Australasian Beer Spectacular, we had no problem problem coming up with the recipe and the type of beer we should create. However, when our packaging came up, we just […]