Global trends show that alcohol consumption is declining. The youth of Britain, Australia, Iceland are drinking less, and even the stalwart drinking Russians are laying off the tipple. New Zealand is bucking this trend, both the younger demographic and older demographic are prone to hazardous drinking. Why is the global trend declining yet New Zealand falling […]
Category: Marketing
Big Beer and the illusion of choice
What’s so bad about big breweries? Do they not offer consumers a wide range of products, from premium brews to cheapswill? On paper, the consumer wins. So are complaints by independent brewers just much ado about nothing? After all, if the beer tastes good, why should the consumer care at all? Independent Brewers associations across […]
Steal Our Beer: The Art of Recipe Hacking
Do you want to steal our beer? No need for subterfuge, we publish all our recipes online. We believe that open recipes will only inspire growth and collaboration in the brewing community. Though the sharing of recipes is hardly a new thing, much of the modern collaboration process was shaped by the Open Source Software […]