Made for Uncommon Thirsts

ABOUT US

Outlier Cartel started a few years ago at flat warming party in Auckland in 2010. Carlos and his flatmates had invited everyone in the building to come and join their friends. However, only a couple of the neighbours showed up, Mark and Barbara from down the hall. Although they didn’t know it at the time, the seeds of good beer company were planted. Mark and Carlos, both ‘Outliers’ in spirit, thought there was much missing from the established New Zealand beer industry.

After a few years of experimenting and planning, Carlos and Mark took the plunge and created Outlier Cartel. The idea was to create interesting beers that would challenge the idea of what good beers could be. More importantly, it simply had to taste good.

Though there were some trials along the way, on the 4th of December, 2015 Outlier Cartel officially launched, welcoming all on the fringe to enjoy great beverages!

In early 2016, we welcomed the addition of the 3rd Cartelian in Alvin Soh.  Alvin is a foodie, devoted husband and proud father of two.  Alvin as our Director and Chief Financial Officer has been instrumental with our business planning and growth.

So what’s in the name?

We’ve gotten quite a few comments about our name. The name came about from Malcolm Gladwell’s Outliers, a book that we strongly identified with.  The book demonstrates success as not based on what people are like, but where people are from such as the cultures that influenced them, upbringing, and family. Both of us were fortunate enough to migrate to New Zealand quite a few years ago, fusing our own experiences with a kiwi can-do attitude.

Cartel was decided because of the desire to go beyond just ‘beer’ – we love food and drink, so we wanted to think beyond just ‘beer’ or ‘brewery’. Cartel also represents a collaboration with like minded people, we don’t perceive other brewers as a threat; rather we see them as partners in our industry to bring the best products possible to consumers.

So we welcome everyone to be part of the Outlier Cartel!

Our Thousand Year Vision

Our vision is that Outlier Cartel to be a thousand year business. To us, this means growing sustainably, being true to ourselves and bringing a bit of good to the world. We believe that John Wesley best stated our core beliefs:

Do all the good you can. By all the means you can. In all the ways you can. In all the places you can. At all the times you can. To all the people you can. As long as ever you can.”

Did you know that 14% percent of all the companies over a thousand years old have been breweries? If we extend that list to beverage makers (Sake, Wine, Tea and Distilleries), then that list extends to 35% of all thousand year companies.  So even though we are small potatoes at the moment, we are in the right industry to be a Thousand Year business.

So here is a hearty toast to you, your children and your ultra great grand children – may you all live a good life and drink well!

Alvin, Mark & Carlos – your friends at Outlier Cartel

Our Beer Styles

Our Approach To Beer

At Outlier Cartel we are agnostic toward beer styles. We believe that every style, whether its popular or obscure has its own merits. We often blur the boundaries with our creations, sometimes making them very difficult to judge by ‘style’.

For example, our Cargo Cult is a hybrid beer. Its a kölsch, but instead of using traditional ingredients for the style, we used rice, because we happen to like Japanese rice lagers. A kölsch itself is cross between an ale and lager!

Yes, this may frustrate some drinkers who are keen to classify what they are drinking. We understand, after all its human nature to make sense of it all. For us, we are driven to create excellence in flavours rather to be true to style. We believe that beer is for everyone: from the seasoned sommelier to that person who just wants to unwind at the end of the day.

This is why we say we are made for uncommon tastes;  we know the range of palates varies significantly from person to person. So instead of being true to style, we ask ourselves an even more basic question: Does this taste good?

If you are still not sure what to try, here is an imperfect list of our offering to get you started:

Dark Beers: Poke the Bear, Apricity
Light Beers: Cargo Cult, From Such Great Heights
Spiced Beers: Apricity, Wunderkammer
Fruited Beers: Kerikeri ‘Round the Corner, From Such Great Heights
Lagers: Cargo Cult, Apricity
Ales: Cloudburst, Kekulé’s Dream, Kerikeri ‘Round the Corner, From Such Great Heights, Wunderkammer, Honey Chestnut
Sessionable Beers: Cargo Cult, From Such Great Heights
‘Big’ Beers: Apricity, Wunderkammer

From the Blog

Renegade German Beers: Part 1 – The Gose

What's in a name? Gose is named after the Goslar, which was named after Gosa, wife of mythic Germanic Hunter Ramm.

What’s in a name? Gose is named after the Goslar, which was named after Gosa, wife of mythic German Knight Ramm.

When thinking of German beer, most people think of clean crisp beer, stringently made and perfected – and boring. The Reinheitsgebot is a major region for this thinking, but did you know there were several regional varieties exempt of the German Purity law? Not only are these beers exempted, but they are also exceptional and should be tasted to as part of any craft beer lovers repetoire!

We’ll start the with one of the most divisive styles, the Gose (sounds kind of like Goes-uh). The style is sour beer – which is described as lemony and a distinct salty taste which is from either natural mineral water or added salts. Along with salt, it typically adds coriander and both are no-no’s for the Reinheitsgebot. It was made exempt from the law as it was regionally important beer.

This beer originates in Goslar, in the foot of the Harz Mountains in central North Germany, well back into the 16th Century.

This style was originally brewed by spontaneous fermentation; it was brewed in a source that where wild yeast was present: this means no yeast was added. In addition, Goslar is an internationally recognised region for mineral mineral water, with at least 10 springs that are recognised by the European Commission. In this case, the saltiness of the water came from the natural springs around Goslar. In addition to alkaline water, it is brewed with at least 50% malted wheat, instead of malted barley. Lastly, the sourness comes from the lactobacillus after the boil.

The beer style nearly died several times since the Second World War, but after the craft beer renaissance the style was revived. Because of its unusual taste, the style has been railed upon, some saying tthat that style is so bad that will end the golden era of craft beer, while others say it helped usher in the ‘sour beer‘ revolution . So what can you expect from Gose? Here are some common characteristics:

  • Low ABV (4-5%)
  • Moderate Sourness (although this depends on the tastes of the brewer!)
  • Spiceyness (from coriander)
  • Mild fruity tones (from Wheat)
  • Mild haze (from wheat proteins)
  • Saltiness/Mineralyness

Food Pairing

The most common pairing with Gose is fish and seafood. Examples are white fish such as Halibut, mussels, and the coriander of the beer will complement Cevich beautifully.

The tartness will help cut throught rich sauces – while the saltiness complements eggs and butter. Quiche, Omelets or a simple slice of buttered bread will make a lovely match.

In Germany, the city of Leipzig has become the new home to Gose, and as such the recommended pairing with Gose is Matjesfilets (Pickled herring, onions, apples and cream sauce.)

Finally – to add some authenticity, here is some Plattdüütsch (lower Saxony Dialect) to go with your meal:

Have a nice meal – Laat jo dat lecker smecken!
Cheers – Hold di fuchtig!

Some Final Thoughts

To find good goses is through untappd and ratebeer, here are reviews for the best Gose in world, in Germany and locally in New Zealand. One side effect of having a name like Gose, is that its a ripe target for puns. So its not surprising to see some real groaners like the ones below:

  • Anything Gose
  • The Gose the neighbourhood
  • Here Gose Nothin’
  • No way, Gose
  • Ready, Set, Gose!
  • Gose gone Wild!

Alvin has claimed naming rights should Outlier ever do a Gose, prepare thyself!

Paul's wallet is somewhere on this ridge.

A Wallet, Some Snappage, and the Northern Lights

The wallet held a single dollar bill from USA, and in it’s photo compartment it had a five leaf clover that that I had discovered in Auckland Domain. There were no further contents, it was stationed in my desk drawer along other personal items, ranging from a little red address book from the University of Georgia to the first usb drive I owned (a whopping 128MB). I would occasionally take it out of its drawer and contemplate using it again, only to place it neatly back in the melange of memories that the drawer held. It was the most precious object I owned, far outweighing the mere 1USD inside the folds.  So it remained there in my desk not long after that day in mid January 2011.

A few weeks ago, my wife and I stood on a little knoll under a gray and drizzly Icelandic sky. Although sparsely populated, I kept a lookout for an passing cars. After all, the building of cairns wasn’t exactly encouraged in the country. But I had a promise to keep, and would rather ask for forgiveness than ask for permission. We found an ideal spot on the little hill. Around the area there were some impressive rock piles built, but we decided not to make ours that conspicuous.  We collected an assortment of small and large volanic rocks. Before we assembled our cairn, I reached inside my coat and placed the wallet in its final resting place.

++++++++++++++++++++++++++++

I first met Paul in May 2005. Little did we both know, that both of our lives would be dramatically transformed not long after that meeting. In the back section of Cafe Melba on Durham Lane, Paul and his brother Mike interviewed me for their startup. I wasn’t expecting much, as I had been burned by my last 2 employers in New Zealand. However, this interview actually went on for over 3 hours – they actually listened to my ideas. I typically brought my portfolio of work projects to work interviews. Never in the past had anyone given my portfolio more than precursory glance, but Paul went through my entire portfolio with gusto, and couldn’t remember be so thrilled and validated at the same.

Soon after, I was hired and my life took a projectory that I could never have imagined. Within a month, I was made a partner. We started in a small office which was less that 10 square meters. My first desk was a stack of yellow pages directories with a board across it. We had 4 people in that office with no air conditioning. Fast forward that same business 13 years later, and it grew to a floorplan that had space for 200 people. Our operations expanded into Australia, China, the UK, and the Philippines.

What’s left out from the above paragraph is the heart of this story. Paul was always there for me. As mentor and a friend, he genuinely cared about me. We put in long, long hours into the business. He helped shaped my view of what it meant to be business leader. While he had no technical background, he connected the information world which I operated in with great vision and knack of knowing where the money was going. On the flipside, though my background was in programming and databases, Paul encouraged my to use my creative skills within the business inside of just typing code and crunching numbers. As a team, we spent hours working on design and user experience long before terms such ‘UI Design’ and ‘onboarding’ became popular to tech firms. Paul would get pen and paper scribbling down elaborate designs which became known as ‘Snappage‘* in our company vernacular. I often helped him with such designs.

Paul gave me the wallet I talked about above. That wallet was my favourite gift he gave me – it was a simple Fossil leather wallet, grey and brown. But it represented the growth I was experiencing in both business and for a lack of a better word, in spirit.

In 2010, Paul’s brother Mike recieved a phone call. Since we shared offices, I felt a heaviness descend on the room as Mike silently listened to the call. Paul had just been diagnosed with cancer, and it was not looking good. We all flew out to Melbourne to visit him. It was a rollercoaster, after a successfull removal of a tumour, the cancer had spread in other vital organs. I remember creating a ‘Shit we gotta do‘ list full of crazy adventures we had to go on when he recovered. The ranged from travelling to Vietnam to going on a dog sled race in Alaska. I remembered one of his favourites was seeing the aurora borealis.

6 months later, in the 10th of January, 2011 Paul passed away.  Such was his spark of life, I thought he could live forever.

His death hit me a like me like a sledgehammer. I remember pouring myself into work. Luckily Mike and the other core members of our business ensured its on going success, despite the void that Paul left behind. Not long afterwards, I talked to some of my friends who travelled to Iceland and saw the northern lights. They said you could build a cairn there for good luck. I immediately knew that I one day I would have to travel there and build a cairn in his memory which was under the aurora borealis.

++++++++++++++++++++++++++++

2 years ago I was on east coast Canada, I was walking downtown Halifax and decide to drop by an art store. I picked up a sketch pad and some pencils, something that I hadn’t done for years. It was still early days for Outlier Cartel and we still defining our place in the world. After buying the sketch book, I came up with the concept for Sophicated Yeti and Apricity. Later that same year some further scribblings eventually became Cargo Cult and From Such Great Heights.

However, it wasn’t until I returned back to New Zealand when I realised something.  After I had reluctantly shown some of the sketches to Mike, he smiled and said I was carrying on Paul’s tradition in Outlier Cartel. At that point, I felt the same way when I showed Paul my little portfolio many years before. I also had a strange sensation that Paul was there as well.

++++++++++++++++++++++++++++

I did my best to keep the dollar bill dry as cold drops of rain pelted me from over head. My hands were muddy from the rocks I had gather and the pen was running out of ink. Though a bit hasty, I put some snappage on the one dollar bill, and placed back into the wallet. Afterwards we placed the final stones on the Cairn, I apologised to Paul that it took me over 7 bloody years to bring him to this spot beneath the Northern Lights.

My wife took my hand and smiled, and we walked back down the hill.

* Snappage was sort of shorthand for ‘Snappy’ drawings – quick sketches, notes or business plans usually done on copier paper.

 

A creative process

When Carlos and Alvin (who may or may not exist, but we are not telling) and myself got together to create our beer for the Great Australasian Beer Spectacular, we had no problem problem coming up with the recipe and the type of beer we should create. However, when our packaging came up, we just couldn’t come up with an agreement. I felt strongly about a certain design, however Carlo’s and (the alleged) Alvin had a cooler reception to it. While I believed it was a strong design, I trusted their instincts and tried to come up with an alternative.

The more I tried, the more I felt my original design was better than anything new I could come up with – and since the design stuff is my little corner of the business, I felt a lot of pressure to make something happen, but nothing was happening. I had scribbled a few things in my notebook, but nothing seem to take hold.

About a week later, I happened to catch my Polish friend Anja online. Because of our time zones, we don’t often catch each other often, but we had a quick chat on skype. One thing of the reasons I love talking to Anja is that our conversions can turn very random, very quickly. Sadly, I no longer have our dialogue, I do remember we talked about her birthday, which fell on the same day as the Chernobyl disaster. Afterwards, I looked up information about the event, and learned something about cloud seeding.

As a matter of course, it didn’t hit me until later that I take that same cloud seeding attempt and apply to something more positive – like beer!  Read more about our next new beer Cloudburst, sparked by a random conservation halfway around the world!

And thanks, Anja – we’ll send some beer your way 🙂

 

 

Your Name (required)

Your Email (required)

Subject

Your Message