Do all the good you can…


Recently on a walk to Auckland’s K’ road, and I came across a church billboard which was one of the founding principles of Outlier Cartel:

Do all the good you can,

By all the means you can,

In all the places you can,

At all the times you can,

To all the people you can,

As long as you ever can.

This quote was, and still is driving force behind what we do. Passing by that sign, it made me think deeper if we are living up to those ideals:

By all the means you can.

This is something we are still working on. Most people are surprised that all 3 of us work part time at Outlier Cartel. The reason is simple – we want to be sustainable. Perhaps its because all of us have been around the block and we’ve seen a lot of businesses burn out fast or have to compromise for the wrong reasons. Whilst there are a number of options to for us to expand, going slowly and thoughtfully is really giving us the opportunity to maximise those outlier opportunities.

In all the places you can.

We are a kiwi business with an international soul. We don’t isolate ourselves to one part of the world, and it allows us to do good in all the places we can.

At all times you can.

Every Outlier Cartel beverage that is drunk is a moment in time in someone’s life. We take that seriously. We make sure that our quality is the best it can be, and make amends if it is not. If we are going to be a part of that moment, then we better damn well make sure we live up to our part of it.

To all the people you can

We are all ‘citizens of the world’ defined by our experiences here in New Zealand. Everyone, regardless of nation, creed or sexual preference has the right to quality of life; and for us, it means that everyone deserves the best we have to offer.

As long as you ever can.

Our vision is to sustain ‘goodness’ as long as we can. In fact one of the first exercises we did as a business is come up with a 1000 year business plan. Our responsibility is to make this work, do some good and hopefully leave a legacy of goodness for others to follow.