Drink Less, Enjoy Life More – Everywhere but New Zealand.

Global trends show that alcohol consumption is declining. The youth of Britain, Australia, Iceland are drinking less, and even the stalwart drinking Russians are laying off the tipple. New Zealand is bucking this trend, both the younger demographic and older demographic are prone to hazardous drinking. Why is the global trend declining yet New Zealand falling […]

Stories behind the sips

Let’s face it, the best ideas had are usually in the shower or after a sip. Unfortunately, showers aren’t terrible portable – and people aren’t always comfortable sharing ideas in the shower. That’s why beer is hands down the best idea generator! When we first started planning what Outlier Cartel would be, we went down to our favourite […]