As the first of an ongoing series of posts, I am going to include snippets and drafts of our creative processes working with designers to get our product out to our, market – starting with our very first design job – our Outlier Cartel logo. Coming up with our logo was a big deal, and […]
For us at the Outlier Cartel winter has always been in connection with Christmas and freezing our arses off. We learn to embrace the cold and *love* that time of the year… Nah, actually we just love the good things that come with it: Glühwein, Christkindlmarkt, school free days and those biscuits typical of that […]
The Beer Industrial Complex of New Zealand has been losing a lot of money in recent years, they may have found the perfect solution for their ailing (pun sorta intended) profits: turn beer into bio fuel! While most in the independent brewers do not have many kind words about the two largest companies which hold 90% of […]
As we are getting ready to launch our first bottled beer, the Honey Chestnut, we actually got hit by a setback: there are no craft beer bottles available in New Zealand until the end of May. We are currently scrambling to to find a solution so we can launch our new beer. Craig Cooper, one […]
… which we hope you find when you empty Outlier Cartel’s first bottled beer! Let us proudly introduce the first Outlier to come in bottle form – Honey Chestnut. Why not a more creative name? Well the label says it all – we’ve lovingly crafted this gem from wild urban honey (thanks Rob!) and chestnuts sourced […]
We are both and humbled to be named People’s Choice winner at Brothers Session Beer Challenge out of a field of 26 beers! We have been in business for just over 2 months, so we were just stoked to rub shoulders with some of the best brewers in Aotearoa. For all those who came out […]
When we decided to launch OUTLIER CARTEL, we thought we’d present ourselves with a beer that showcases where we’re from: Tāmaki, a city full of ales and many tales. We at the CARTEL set out to always make Beer From Here, no matter where we would be at the moment. So we decided to make […]
The beer can – this humble vessel has been around for over 80 years. It has been the symbol of working class drinkers and often snubbed by the more high brow drinkers of alcohol. Those who hit the bottle say that the canned stuffed tastes metallic and ruins the taste. Is this a fair assessment? The history […]
Early this June Carlos, myself and our friend Sylvain went to Whatipu beach; all the background pictures you see on this website came about from the resulting photo shoot. I had brought 2 analogue cameras: my trusty Canon AV-1 35mm and my Holga. 6 months later, I looked into my fridge and I found a few rolls that […]